Please provide a portfolio or links to samples of your previous work in the marketing and digital communications space.

Marketing & Campaign Specialist 

• Support the planning, coordination, and execution of CQCC marketing and communications activities;
• Assist in developing content for digital platforms, newsletters, campaigns, events, and organizational updates;
• Maintain consistency in CQCC’s brand voice, visual identity, and public-facing communications;
• Support communications needs across CQCC’s program areas, including supplier diversity, engagement, events, partnerships, and advocacy initiatives; and
• Help strengthen CQCC’s visibility, storytelling, and connection with 2SLGBTQI+ businesses, members, partners, and broader interest holder audiences.

Core accountabilities

Digital campaign planning and delivery

• Develop campaign plans with clear objectives, target audiences, messages, channels, timelines and measures of success, in collaboration with the Manager, Marketing & Communications.
• Manage programmatic marketing, including planning, launching and optimizing automated paid advertising campaigns across social media and Google Ads.
• Execute coordinated campaigns across email, social media, websites and paid digital channels to promote Rainbow Registered and other CQCC programs and events.
• Create campaign concepts and audience-specific calls to action that encourage enquiries, applications, registrations and engagement.
• Coordinate campaign assets, approvals and launch schedules; monitor assigned advertising spend within approved budgets and flag issues promptly.

Email marketing and audience engagement

• Design, build and optimize automated customer journeys in Microsoft Dynamics CRM to nurture leads, strengthen engagement and encourage applications and registrations.
• Build, test and schedule email campaigns and newsletters, including copy, links, formatting and audience selection.
• Use CRM and email platform information to segment audiences and tailor messages to their interests and stage of engagement.
• Maintain accurate campaign lists and records, follow established consent and unsubscribe procedures, and monitor delivery and engagement.
• Test subject lines, calls to action and content to improve campaign results.

Campaign analytics and improvement

• Track campaign results using email, website, social media and advertising platform reports, with consistent campaign links and tracking conventions.
• Monitor relevant measures such as website visits, email clicks, enquiries, applications, registrations, conversion rates and cost per lead or registration where applicable.
• Prepare concise reports explaining what worked, what needs to change and recommended next steps; identify gaps or limitations in the available data.
• Use campaign comparisons and straightforward A/B tests to recommend improvements to messaging, audience targeting and channel use.

Copywriting and communications

• Write and edit clear, persuasive copy for emails, digital advertisements, landing pages, social media and promotional materials.
• Keep Rainbow Registered website content and social media calendars current and aligned with campaign priorities.
• Translate research, program outcomes and member experiences into accessible stories and content; contribute to impact reports and business sentiment reports with the relevant teams.
• Review materials for accuracy, grammar, accessibility, brand consistency and inclusive language; adapt messages for different audiences.

Collaboration and ownership

• Work with Programming, Engagement & Growth, and Grants & Research teams to gather information, agree on deliverables and coordinate deadlines.
• Coordinate assigned work with external designers, translators and other service providers, and gather member stories and testimonials respectfully.
• Manage assigned work from planning through completion, flag competing priorities and recommend practical solutions.
• Handle sensitive information with care, contribute to a collaborative workplace and stay current with relevant digital marketing practices.

Required experience and skills

• At least three years of relevant marketing experience, including hands-on delivery of digital campaigns and responsibility for reporting on results.
• Post-secondary education in marketing, communications, business or a related field, or equivalent experience.
• Experience translating marketing objectives into campaign plans, developing creative messaging and coordinating delivery across multiple channels.
• Practical experience with email marketing, paid digital campaigns and website or landing-page content, including audience targeting and campaign tracking.
• Ability to interpret campaign data, explain results clearly and recommend changes based on the findings.
• Strong copywriting, editing and proofreading skills, with examples of marketing content adapted for different audiences.
• Working proficiency with email marketing platforms, CRM systems, website content management tools and campaign analytics; ability to learn new platforms.
• Strong organization, attention to detail and judgment, with the ability to manage several deliverables and work effectively across teams.

Assets

• Experience with programmatic advertising or marketing automation.
• Familiarity with tools such as MS Dynamics, Mailchimp, WordPress, Google Analytics, digital advertising platforms, Canva or Adobe Creative Cloud.
• Experience in a not-for-profit, chamber of commerce, business association or membership organization, or marketing programs to small businesses.
• Experience communicating research or impact findings, supporting events, or working with 2SLGBTQI+ communities.
• Bilingualism in English and French.

Equity, Inclusion & Values Alignment 

• Demonstrated commitment to equity, inclusion, and community-centered approaches to economic development; 
• Lived experience as a 2SLGBTQI+ person, or a strong track record of working in solidarity with diverse and equity-deserving communities, is considered an asset; 
• Cultural competency and emotional intelligence, with the ability to navigate complex interest holder relationships thoughtfully and respectfully.  

Terms 

Compensation

Applications